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BBC

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. 

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. 

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

THE ROLE

BBC StoryWorks is the BBC’s branded content studio – part of BBC studios, the home of British creativity. BBC StoryWorks Programme Partnerships creates multi-award series for global audiences telling the stories that make a difference but don’t always make the headlines. By collaborating with influential organisations, we identify the innovation, ambition, and impact of some of the most transformative endeavors shaping our world today. Campaigns, causes and passions are explored and unveiled in human-led stories from across the globe.

The Data Analyst for BBC StoryWorks, Programme Partnerships is responsible for studying our campaigns, identifying trends and insights which will inform our future campaigns. You’ll be working within our dynamic London-based marketing team and collaborating with colleagues  from the data team around the world. 

The day to day will require tracking of campaign performance, using tools such as Google Analytics, delivering reports to clients and monitoring key performance indicators. You will play a central role in supporting BBC StoryWorks Programme Partnerships approach to storytelling through branded content and audience development from a data-centric point of view by identifying reporting trends, performance benchmarks, and audience behaviors that inform our creative strategy.

 

This role is for you if: 

  • You like finding stories in data.
  • You enjoy digging into the ‘why’… You want to understand why certain stories engage people better than others and you want to know why certain campaigns perform better than others.
  • You enjoy presenting and communicating the stories that data is telling.

Responsibilities include: 

Campaign Performance

  • Proactively understand KPIs for campaigns.
  • Monitor the engagement and overall performance of active content marketing campaigns to ensure successful delivery against client KPIs. 
  • Create and deliver comprehensive reports (Excel, PPT) informing partners of campaign progress at key reporting milestones. 

 

Data Analytics

  • Monitor, analyse, and optimise campaign performance using AT Internet, Google Analytics, and data visualization tools such as Tableau and Power BI.
  • Run campaign reports and share actionable insights and recommendations with key stakeholders to improve performance.
  • Provide forecasts of campaign performances for campaign pitches.

 

Insights & Trends

  • Benchmark data in collaboration with BBC StoryWorks global counterparts, collecting best practices and key learnings from campaigns delivered around the world. 
  • Collaborate with editorial, sales, and research teams to discover trends and audience behaviours that can help inform proactive creative strategy.
  • Maintain current knowledge and awareness of digital media landscape (specifically the branded content space) and leverage learnings to further differentiate BBC StoryWorks Programme Partnerships.

 

Requirements:

  • Based in the UK. 
  • Familiarity with the following:
    • Digital media landscape.
    • Social media distribution tactics and ad networks (including Facebook, Twitter, LinkedIn, Google).
  • Understanding of analytics tools and ad-serving technologies (such as Omniture, Google Analytics, Moat, IAS, Google Ad Manager, TripleLift, etc.). We will be able to provide training on these tools also. 
  • Mastery in Excel to manipulate data using pivot tables, lookups, IF statements, etc.
  • An ability to work quickly in a high-pressure environment.
  • A great sense of humour, self-motivation, and the ability to both collaborate with a team, and work independently.

 

We are really proud to share that we are a Level 2 Disability Confident Employer and so if you require any reasonable adjustments in order to apply please do contact us at Sharmin.Brennand@bbc.com with the job reference in the subject. 

We offer flexibility, competitive benefits and the opportunity to be part of the BBC’s exciting mission. Some of the key benefits you’ll get from working in this role are:

Flexible/Agile working – opportunities across the business. We believe in empowering you to do your best work, so we offer support and flexibility to balance work and home. We’re happy to discuss a formal flexible working pattern. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at the offer stage.

Unrivalled training and development opportunities – we operate a people-first culture and pride ourselves on your development. Our in-house Academy hosts a wide range of internal and external courses and certifications.

Excellent career progression – BBC Studios offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Leaders at the BBC are passionate about helping our people grow in the organisation and you will have regular sessions with your line manager to support you with your career ambitions.

Benefits

 We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

 

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

To apply for this job please visit careers.bbc.co.uk.