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Do you have experience turning data into actionable business outcomes? Do you enjoy solving problems and have previously used SQL, if so, then we have an exciting opportunity for you as an Insight Analyst in our Decision Science & Data team here at Asda! An Analyst role with the customer always at the focus!

An Insight Analyst is responsible for delivering key data-led analytical projects to support Asda build engagement and value with our customers through the extended Asda brand, specifically for the Asda Rewards Loyalty programme. This is a role for someone who is motivated to champion the customers in decision making, is commercially minded and has a desire to influence our customer strategy.

You will be part of a team within a diverse transformation function, as well as supporting activities across the wider organisation, requiring a strong teamwork and a desire to develop working relationships. This role provides many opportunities to further develop your communication, technical and analytical skillsets and help support us in putting the customer first.

As an Insight Analyst you will be responsible for a varied range of deliverables, these will include;

  • Exploration of customer & transactional data to identify and deliver key insights that enable stakeholders to make better, more data driven business decisions
  • Support the commercial and proposition teams approach in development of the Asda Rewards programme including personalisation, targeting and data monetisation
  • Creation of clear and simple outputs from complex data and analysis that tell the story to our stakeholders of who our customers are and what is important to them
  • Being comfortably able to translate technical results into actionable insights and present this information back to all levels of senior management
  • Perform indepth measurement of campaign performance, understanding statistical significance in test & control measurement
  • Build, maintain and automate reporting on campaign participation and customer metrics in Power BI
  • Combining customer behavioural data with survey, market and financial data to understand the complete customer picture
  • Understanding how customers behave across different channels within ASDA
  • Working collaboratively with stakeholders across the business to deliver our business strategies and measure KPI’s
  • Working closely with data scientists and third party agencies to develop and apply segmentations and customer models
  • In-depth understanding of loyalty programmes and analytical toolsets, and strong commercial awareness
  • The desire to be a subject matter expert and to continually expand knowledge and skillset will be key to this role.

About You

  • Naturally curious, passionate about using data, tech and analysis to do the right thing for our customers
  • Technically adept, having a proven track record in SQL
  • Experience in R, Alteryx, Databricks, Azure or Power BI desirable
  • Good commercial understanding of the key drivers of a retail business
  • Good knowledge of applying statistical techniques in retail analysis
  • Knowledge of financial services, telecommunications or FMCG desirable

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.

You will also get an excellent benefits package including;-

  • Discretionary company bonus
  • Company pension up to 7% matched
  • 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

To apply for this job please visit