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The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day.

Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda.

Delivering it is going to require a fundamental reshaping of the BBC’s culture and how we work. Product Analytics are at the forefront of understanding how our audiences interact with our brand, working to create richer, more personalised experiences that our audiences love.

As a Principal Product Analyst you will take the lead on key strategic projects, working closely with colleagues and stakeholders across Product, Engineering and Data Science to produce insights that will drive digital product strategy across the BBC. Your work will span our entire portfolio of products, deepening our understanding of our audiences, wherever and however they interact with our services, shining a spotlight on what it is our audiences want and where we should be focusing our efforts.

Key Responsibilities

  •   Lead on deep-dive analyses that span the BBC’s entire digital portfolio, collaborating closely with specialists and leaders across Data, Engineering, Architecture, Product and Data Science to offer clear recommendations that will drive product strategy and inform top-level decision making
  •  Work closely with senior stakeholders to understand problem areas and areas of opportunity, challenging assumptions and bringing expert knowledge of our data into every stage of product decision making
  •  Challenge the status quo and think boldly to change the way we do things and maximise our value to our audiences
  •  Provide expert leadership in analytical approaches, sharing expertise, knowledge and feedback to develop and upskill the wider team
  •  Champion the power of data in decision making, leading the charge within the Product Group to leverage it to make decisions through experimentation and insight

Are you the right candidate


  • Significant experience in an analytical role, preferably analysing digital products
  •  Highly proficient in SQL and experience working with extremely large and complex datasets
  •  Proactive self-starter, comfortable working with a high degree of autonomy whilst maintaining a focus on collaboration and thriving as part of a cross-functional team
  • Excellent communication skills and the ability to tell a story with data, translating technical information for non-technical audiences at all levels of the organisation
  •   Experience working in a fast-paced environment, delivering insights and recommendations that can influence business strategy
  •    Ability to think strategically and a passion for producing high-quality, accurate analytics deliverables
  •  High levels of logical thinking and problem solving skills
  • Excellent data visualisation skills and significant experience working with data visualisation tools such as Tableau
  • Clear understanding of the value of experimentation within digital products and experience analysing the results of A/B tests



  •    Experience programming using scripting languages e.g. Python
  •  Experience with Data Science & Machine learning
  •   Familiarity with agile or other rapid application development methods
  • Understanding of data pipelines and/or data modelling


This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

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