Contract type: permanent
Location: London or Salford (Hybrid)

Salary: £35,000-37,000 pa

Our comprehensive benefits package includes: 

• An employer pension contribution of up to 10%
• 26 days’ annual leave (based on full time hours) + bank holidays and the option to buy/sell additional days
• Contributory lifestyle benefit options including discounts at hundreds of retailers, cycle to work scheme, discounted gym memberships and healthcare schemes
• Employee assistance and well-being programmes
• Learning and development tailored to your role – this could include industry recognised qualifications, coaching and mentoring
• An inclusive and diverse environment with opportunities to join staff networks including: Women’s Network, National Disability Networks and many more.
• Family friendly flexible working arrangements, such as hybrid working, job sharing, flexi-time and compressed hours can be requested.
• We welcome candidates from all backgrounds and especially welcome individuals from underrepresented groups.

If you require any reasonable adjustments at any time, please let us know by contacting us on reasonable.adjustments@bbc.co.uk with the job reference in the subject.

Job Introduction

This is an exciting opportunity to join a dynamic team within one of the world’s most diverse media companies. Are you naturally curious about media and online behaviour? Do you have a passion for research and an innate desire to uncover the ‘why’ behind every story? If so, we have the perfect job for you.

We are seeking an enthusiastic analyst to join our Social Media Insight team. Your role will span the entirety of BBC, engaging with a broad spectrum of topics—from inspirational documentary series like Blue Planet to global events such as the Olympics and Eurovision. Using social listening, social performance measurement, and online conversation analysis, you’ll play a crucial role in helping senior stakeholders comprehend the impact and success of BBC’s offering.

Your responsibilities will extend to understanding what audiences are saying about the BBC and our output in social media, and identifying cultural trends to assist the BBC to commission the right content for our expanding audiences.

Combining the power of social media data alongside primary research methods, you’ll contribute to the efforts of the BBC’s Audience Research team where insight is used to shape the future of BBC. Working closely with a small and collaborative team of three analysts, you’ll be immersed in a diverse range of social media insight projects. You’ll have the support from Research Managers, Data Scientists, Marketing Scientists, and creative thinkers across the organisation to enhance your ability draw insights from the data and provide recommendations that drive decision making.

Key Responsibilities and Accountabilities

What you will be doing

• Using your analysis skills to create actionable insight from social media data to inform a variety of stakeholder around the business.
• Working on in both short-term social analytics and addressing social audience queries, as well as contributing to long-term cultural research projects.
• Providing support for monthly social media reporting and ensuring the upkeep of social media analytics dashboards.
• Presenting findings and recommendations to stakeholders from a wide range of BBC departments.

How you will do it

• Analyse and connect data from various sources, with a focus on social listening and social media data, incorporating other TV, Radio, Online and search data where relevant.
• Use social listening tools such as Brandwatch to listen and understand social conversations about specific topics, collaborating closely with senior team members.
• Support senior analytics colleagues in delivering projects and fielding queries.
• Use and maintain social media scorecard data via Tableau dashboards.
• Actively contributing ideas on culturally relevant topics for young audiences and writing articles for our award-winning Listening to Youth report.
• Collaborate with research and analyst colleagues from other Audiences research teams on larger projects where a shared understanding and varied perspectives are essential.
• Cultivate trusted relationships with members of the Editorial, Marketing, and Product teams, as well as your colleagues in Audiences.
• Helping non-data-oriented colleagues understand where social media analysis can help their day-to-day roles.

Are you the right candidate?

Strong candidates will have some or all over the following:

• Experience in a data role, preferably within an agency, consultancy, or a similarly diverse position.
• Understanding of social listening methodologies and experience using social listening tools (e.g. Brandwatch, Synthesio, Crowdtangle, Pulsar).
• General knowledge of the social media landscape and its role in shaping digital media consumption.
• You’re interested in social media and keep up to date with the latest developments in the field.
• A good understanding of linear and on-demand television services, news media, and online publishing, including knowledge of key competitors.
• Enthusiastic about learning, problem solving, and growing knowledge collaboratively within a team setting.
• Ability to manage your own time and prioritise tasks efficiently.
• Understanding of how the digital and media landscape is evolving and the implications for all parts of the BBC.
• Strong communication and interpersonal skills.

How you will impact the BBC?

Your work will play a pivotal role in shaping the BBC’s offerings for our underserved audiences, particularly those with a less habitual relationship with the BBC. By extracting insights from social media conversations, you can contribute to a deeper understanding of our underserved audience groups, to ensure every audience member gets value from the BBC.

Social media analysis is also a crucial tool for gaining insights into online discussions on various subjects, whether it’s sustainability, book clubs, or period dramas. Our team helps the BBC in commissioning the right programs, developing treatments that resonate with specific audiences, and assessing the impact and success of our programmes.

While your work and tasks are typically assigned by your line manager, you also have the opportunity to proactively initiate projects for the broader benefit of the BBC. We highly value candidates who demonstrate proactive thinking, capable of translating observations from social media into broader explorations of themes and online trends.